Agency Owner Rollercoaster | Ashley Lawrence – Building multiple recruitment brands, putting culture and innovation at the forefront of growing a successful company

This week I’m joined by Ashley Lawrence, owner and Founder of Trinnovo Group, which contains three brands that operate across technology, life sciences and financial services. 

He started his recruitment journey working for the infamous SThree group, and from there set out to grow a number of successful recruitment brands.

Hearing Ashley’s journey was brilliant, but more importantly this episode focuses heavily on building a sustainable and attractive culture, as well as Ashley highlighting the key hires that he would make if he did it all again.

For recruiters who are wanting to learn more about growing a sustainable culture, this one’s for you.

For the junior consultants out there, this is an excellent podcast to learn more about innovation and how important it is to work for a company that supports this.

You can connect with Ashley on LinkedIn: https://www.linkedin.com/in/ashleylawrencecrg/


Journey in recruitment [1:40]

Opinion of SThree culture [2:15]

The CEO of SThree [9:38]

Growing recruitment businesses [13:15]

How much did it help having a network of recruiters when you started each business?[15:56]

The importance of having a plan [19:24]

What’s a typical day for you? [21:27]

How has it helped you have a competitive advantage? [25:36]

Putting the importance on values [28:13]

Who would be your first three hires? [30:26]

Psychometric testing [37:13]

How have you ensured that you have a purpose? [42:20]

Common traits that left you confident to be part of their journey [47:33]

What have been the biggest factors to your success so far? [52:14]

Covid-19 [56:01]

How has investment in your culture helped you achieve? [1:00:01]

What do you think will be the biggest shift in the industry? [1:02:16]

I hope you enjoyed the episode, the best place to connect with me is on Linkedin – https://www.linkedin.com/in/hishemazzouz/

If you would love me to cover certain topics with future guests please drop me a message. 

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